The Offer
- Competitive salary at a growing agency with U. S.-focused clients.
- Direct collaboration with leadership and strategic input.
- Clearly documented workflows and processes.
- Paid time off and local holidays.
- Flexible hours (our approach: meet deadlines, manage your schedule).
- Paid 2x/month in local currency or USD (salary fixed in USD).
- Opportunity to build a marketing engine from the ground up.
The Job
Key Responsibilities
- Own the rebrand rollout
- Activate GOAT’s new identity across web, email, Linked In, and other platforms.
- Ensure every touchpoint reflects our tone, posture, and clarity.
- Architect the content engine
- Design a system for leveraged storytelling — long-form to short-form, video to copy, internal to external.
- Build reusable formats that scale across GOAT, our partners, and our owned agencies.
- Run the channel strategy
- Shape how and where we show up.
- Plan campaigns across organic and paid in collaboration with our Performance team.
- Guard the voice
- Write headlines, scripts, and strategic copy that clarify what GOAT stands for.
- You’ll be the final filter for tone, quality, and intent — even when others execute.
- Drive cross-functional collaboration
- Work closely with Accounts, Projects, and Impact to turn internal knowledge into public assets.
- Coordinate with our designers, developers, and marketers — guiding what gets made, where it goes, and why.
- Lead with results
- Use performance data to decide what gets scaled, paused, or recut.
- You’re not chasing content. You’re chasing traction.
- Spot and shape what’s next
- Identify emerging formats, platform shifts, or audience behaviors that give us edge.
- Drive innovation without distraction.
The Profile
Qualifications
- 5+ years of experience in content, brand, or marketing strategy
- Proven ability to build or scale a content system that drives measurable growth
- Excellent writing and editorial judgment — across video, copy, and campaigns
- Experience collaborating with design, development, and performance marketing teams
- Able to set strategy and approve execution across formats and teams
- Familiar with tools like Figma, Slack, G Suite, and marketing platforms (e.g., Klaviyo, GA, Notion, etc.)
- Strong understanding of how organic, paid, and partner content complement one another
- Bonus: background in beauty, B2 B, or DTC sectors
- Bonus: experience producing or overseeing podcasts, webinars, or live event content
The Employer
Our client builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries.
